The South by Southwest (SXSW) festival, a prominent cultural and music event held in Austin, Texas, is currently embroiled in controversy. The event has seen a significant number of performers withdrawing their participation, with over 100 acts, predominantly from Europe, canceling their appearances.
Reason Behind the Change

This mass withdrawal has been sparked by concerns over the festival’s sponsorship ties to the U.S. Army and various defense contractors which both directly and indirectly support Israel in its response to an attack by Hamas October 7. Texas Governor Greg Abbot criticized the boycott of the festival, pointing to Texas’s military pride which preceded and surpasses, in his mind, the present international moment.
European Bands Lead the Charge

The backlash has been particularly strong among European artists, with five music labels and 105 bands and solo musicians backing out. Among these are over 60 acts from the United Kingdom and all 12 Irish bands that were initially set to grace the festival stage. Their collective action protests the Pentagon’s backing of Israel’s military efforts in Gaza, highlighting the global music community’s stance on geopolitical issues.
A Mix of Boycotts and Protests

While the majority of artists chose to withdraw completely, a smaller group of more than ten acts decided to stay. These performers plan to utilize their stage presence to make statements or dedicate their performances to the cause of Palestine, as part of a wider boycott movement led by the Austin For Palestine Coalition (AFPC).
High-Profile Withdrawals

Notable among the artists who have pulled out are Squirrel Flower from Chicago, the Los Angeles-based indie band Mamalarky, and the Belfast hip-hop trio Kneecap. Their departure underscores the wide-reaching impact of the controversy, affecting a diverse array of musical genres and communities.
The Catalyst for Action

The surge in boycotts can be traced back to a campaign initiated by AFPC on February 21. The coalition’s efforts aimed to pressure SXSW into reconsidering its associations with defense entities. Zainab Haider, leading the campaign, voiced concerns over the heavy military sponsorship, specifically pointing to the involvement of firms such as RTX (Raytheon) and its subsidiary Collins Aerospace, both of which supply weaponry to the Israeli military.
Defense Sponsors Under Scrutiny

The festival’s ties with defense companies have drawn significant criticism. RTX, Collins Aerospace, and BAE Systems, in particular, have been highlighted for their roles in supplying arms and equipment used in conflicts, raising ethical questions about their participation in cultural events. In response to the controversy, BAE Systems announced its withdrawal from any participation in SXSW, distancing itself from the unfolding backlash.
Army’s Stance on Sponsorship

In defense of its sponsorship, Army spokesperson Matt Ahearn expressed pride in supporting SXSW. He emphasized the Army’s goal to engage with technology innovators and leaders, framing the festival as an opportunity for partnership and modernization efforts.
Community Response and AFPC’s Advocacy

The AFPC’s campaign against military-linked sponsors at SXSW has quickly gained momentum, with nearly 600 individuals reaching out to the festival organizers to express their concerns. The actions of these defense entities, particularly in supporting Israel’s military actions against Palestine, have been a central point of contention, with accusations of involvement in actions investigated as genocide by the International Court of Justice.
The Israel-Hamas Conflict Context

The controversy is set against the backdrop of the ongoing conflict between Israel and Hamas, with significant civilian casualties reported, particularly in Gaza. The U.S.’s substantial defense aid to Israel, totaling about $4 billion annually, further complicates the ethical landscape of the festival’s sponsorships.
Criticism of Defense Contractors

AFPC’s criticisms extend to the defense contractors’ contributions to the conflict, highlighting the production of missiles, bombs, and aircraft components used against Palestinians. The group’s website accuses BAE Systems of supplying weapons for the occupation of Palestinian territories, pointing to the broader implications of such corporate involvements.
Coalition Efforts and Response

AFPC has collaborated with the Austin Federation of Musicians and United Musicians and Allied Workers to amplify their message. Despite their efforts, SXSW organizers have yet to formally respond, igniting further debate on the festival’s stance and responsibilities.
Political Reactions

The boycott has caught the attention of Texas Governor Greg Abbott, who starkly criticized the protesting artists on social media, emphasizing Texas’s military pride. This statement sparked a swift rebuttal from the official SXSW account, which disagreed with the governor’s dismissive tone.
SXSW Organizers Defend Military Sponsorship

SXSW organizers have publicly defended their decision to include military sponsors, citing the defense industry’s role in technological advancement. They argue that understanding the impact of these technologies is crucial, framing the Army’s sponsorship as part of a broader commitment to innovation and idea exchange.
Festival’s Commitment to Human Rights

Despite not taking a definitive stance on the Israel-Hamas conflict, SXSW organizers have expressed their support for human rights. They view the situation in the Middle East as a tragic reminder of the importance of standing against injustice, attempting to navigate the complex intersection of cultural events and geopolitical realities.
The Ongoing Debate

The controversy surrounding SXSW’s military ties has sparked a broader conversation about the ethics of sponsorship and the role of cultural events in global politics. With the music component of the festival underway, the impact of the boycotts and the responses from both organizers and participants continue to unfold, highlighting the challenging balance between artistic expression and political advocacy.