In the heated race to earn the votes of young people, striking contrasts emerge between Trump and Biden’s strategic plans. With continued economic discontent and political disillusionment, young Americans are rethinking their loyalties. This marks a significant time for both candidates to try to gain the support of voters under 30.
Unlikely Supporter

Despite his youthful appearance and stylish earrings, 23-year-old Isayah Turner breaks the mold as a Trump enthusiast. He drove two hours to attend a Trump rally in Green Bay, Wisconsin and represents a surprising demographic shift of young people who are, unexpectedly, supporting Trump.
Shifting Allegiances

Isayah Turner actively manages a dog breeding business and voted for Trump in the previous election because he appreciated his conservative policies. His support is rooted in Trump’s pro-oil drilling agenda, opposition to gun control, and strict immigration policies.
Youth Vote Dynamics

The competition for the young voter demographic is tightening, with only a narrow gap in preference between Biden and Trump. Recent polls show a slight lead for Biden, but the gap is significantly narrower than in the last election.
Concerns and Preferences

The dwindling of Biden’s support among young voters could be linked to concerns over his age and foreign policy decisions. At the same time, the young people who are warming up to the Republican Party could be influenced by issues like student debt and housing affordability.
Political Trends

There has been a noticeable increase in young Americans identifying as Republicans over the past few years. This trend is proved by polling data, which indicates a gradual yet consistent rightward shift among voters aged 18-29.
Rally in the Cold

Despite the chilly weather mixed with sleet and rain, a diverse crowd of 3,000 gathered to hear Trump speak in Green Bay. The crowd included a significant number of young people which is significantly different from his last run for office.
Economic Pressures Reshape Loyalties

In a recent series of interviews, young supporters cited economic strain—particularly inflation—as their top reason for backing Trump. At 26, security guard Steve Wendt feels the pinch, stating, “I make decent money and I can’t afford a home,” as he calls for leadership that will reduce living costs.
Foreign Policy Divergence

Many young voters find themselves aligning with Trump’s isolationist policies, particularly his hesitancy to involve the U.S. in Ukraine’s conflict with Russia. Collin Crego, a 19-year-old history student, prefers focusing resources on issues closer to home like drug addiction, citing Trump’s “America First” rhetoric.
Diverse Reasons for Support

A majority of the young people interviewed talked about economic issues as their primary concern, while others valued Trump’s strict immigration policies. Ongoing criminal cases or controversies surrounding Trump seem to have little impact on their support.
Youth Engagement Uncertain

While enthusiastic young attendees at Trump rallies show significant support, they represent a fraction of the broader youth electorate, which historically shows lower turnout rates. Polls like those from Economist/YouGov and Harvard suggest Biden still holds a considerable lead among young voters, casting doubt on Trump’s appeal to this demographic.
Campaign Strategies

The Biden campaign is proactively courting young voters with a hefty $30 million digital ad campaign and grassroots efforts on campuses nationwide. Eve Levenson, leading these youth initiatives, highlights the extensive early investment and diverse strategies to secure young votes.
A Cautionary Poll

Recent Marist College findings signal potential trouble for Biden, revealing a slight preference for Trump among younger voters and a significant disapproval of Biden’s performance. These numbers are igniting discussions within Democratic circles about the need to more effectively engage Millennials and Gen Z.
Targeting Young Voters

Recognizing the potential to sway young voters, Trump’s advisers are emphasizing economic hardship and foreign policy in their messaging. Anna Kelly from the Republican National Committee points to high living costs and dissatisfaction with national direction as areas where Trump can gain traction.
Gender Dynamics in Voting

Trump’s campaign is seemingly more popular among young males, according to recent polls, with a significantly narrower gender gap compared to female voters. This shift might stem from a perceived overemphasis on political correctness, which resonates with the messaging from figures like Trump and Jordan Peterson.
Unique Campaign Tactics

Trump’s presence at events popular with young men, like UFC fights and a sneaker convention, underscores his unconventional campaign methods. These efforts are designed to appeal directly to niche interests within the youth demographic, potentially bridging the enthusiasm gap seen in other areas.